Gary Vaynerchuk and Eric Luse, Owner Winemaker Eric Ross Winery.
If you are like me, you prefer the smaller wineries that are found off the beaten path and away from the corporate wineries that seem to be more the norm these days. Eric Ross Winery is just the ticket located in Glen Ellen across the street from the historic mill in the heart of Sonoma Wine Country. Small and cozy and a favorite among many locals. They make great wine that reflects their passion of their winemaker and the soul of our great terrior.
My first sip of Eric Ross was the ‘06 Catie’s Corner Syrah. This vineyard is in the Russian River region, a cooler region of Sonoma County. I didn’t decant the wine and got an immediate earthy nose with a deep rich color. Upon first sip I felt a medium mouth feel with more complex tannins up front but a very smooth mellow finish ~ I really enjoyed the way this wine rolled on my tongue. It was very easy to drink with plum and blueberry fruit on the palate. This Syrah is blended with 3% Viognier which I felt allot like the “finisher” Petite Verdot in a Meritage Blend, the Viognier acts like a “finisher” giving it a nice extra very light floral note in the nose and a bit extra to the lingering finish. All in all, this wine is very easy and elegant, and for $28 a special find and an incredible value.
From the time you enter their tasting room you immediately feel at home as you are greeted by truly fabulous people, husband and wife Dennis and Diane Mitchell. Gracious down-to-earth and fun people, making the experience one to remember with their knowledge and genuine concern that their guests are enjoying themselves.
Although they are a small production winery with 2,500-3,000 cases annually, Eric offers a wide range of wines for every palate, including three Pinot Noirs, a Zinfandel, a Syrah, a Cabernet Sauvignon, a Red Blend (love the name Struttin’ Red), an Old Vine Carignane (similar to Syrah) two types of Port as well as their whites; offering a Chardonnay, a Viognier and a Marsanne-Roussane blend. You will be sure to find one of his refined, smooth easy-to-drink wines to call your favorite. Combine all of this with wines that start from $20 you will easily see why Eric Ross is my Winery of the Month.
The Eric Ross Winery began in 1993 near Occidental, California, on the site of an old Italian winery. Long time friends and award-winning photographers for the San Francisco dailies, the Examiner and Chronicle joined together to produce wines with personalities and heartfelt passions. Their decision was based on having personally tested hundreds of grapes and having been exposed to the state’s diverse wine growing regions in the course of their journalistic assignments. They knew Sonoma Valley; specifically Russian River Valley was the ideal spot from which to craft wines of nuance.
“The long, cool growing season, just above the fog line, keeps the vines temperate, yet there’s plenty of sun to ripen,” Eric explains. “The cool-down at night prevents acids in the skins from dissipating, structure and flavor surely to follow. Slowly ripening developing what we’re after, fruit of great concentration, wines with great character!”
A winemakers place is not to interfere with the process; it should be respecting the individual varietals with copious amounts of personal attention. “A beautiful Russian River Pinot needs to taste like Pinot with its subtle unique nuances, not like a big & burly Syrah,” Eric adds.
Eric Luse continues with his two “career” passions, winemaking and photography. “Wine and photography are both so visually stimulating I can’t imagine just having one in my life!”
A foodie at heart, Eric likens the wines to a rare meal: “If you start out with really good ingredients, I mean really good, you have the fundamental components for something extraordinary.” Taking advantage of this premium growing region and by hand-crafting each vintage, Eric Ross Winery produces a small quantity of extremely remarkable wines.
The question is how did they land on a wacky Rooster as the brand ambassador? There’s the old joke – Why did the Rooster cross the road? (Ok, so it was a chicken in the original joke.) Eric’s wacky Rooster almost didn’t make it to the other side. But was it fate, or luck, or both?
Back in 1999, Eric Ross was considering a label change and discussed it while dealing with harvest. Eric was driving in a load (1/2 ton bin) of fruit during the third week of harvest. Long days, punchy moods…you get the picture. As he had done a dozen times – before driving a 1,000 lb load of fruit down the dirt side road with the fork lift at their old barn winery and onto the concrete crush pad, there’s always a moment of traction relief; “pass to relax”. Just at that moment their beloved wacky Rooster decided to cross the road right in front of the forklift! Eric slammed on the brakes and the load went sliding – luckily he didn’t hit the Rooster or lose the load, but everyone at the crusher stopped to laugh at him wrestling with the Rooster, getting him out of harms way. A couple hours later it finally hit Eric as he screamed out, “That Rooster is going on the label!” At that moment, he had no idea what the rest of the label would look like but the foundation was there.
Maybe it was the vulnerability of that wacky Rooster that inspired Eric, but the bird did make him think about what a folklore hero roosters have been over time and the rich symbolism roosters have represented throughout history. The Chinese view the rooster as a symbol of good fortune, fidelity, and protection. The Ukrainians deem the rooster the symbol of masculinity and the coming of dawn. In Italy and France there are many folklore stories that have resulted in the rooster becoming a beloved motif for ceramics and linens bringing the tradition of good luck and good wishes for the home, just like the ones in Eric’s Mom’s kitchen. Net, net, the rooster has been the symbol of many things for many cultures and whether it has been the symbol of luck, trust, or prosperity, its imagery makes us take notice. Like its voice, its look is constant and timeless.
At Eric Ross, thier Rooster has always been part of their history – he is their trusted friend, getting them up early every morning so they can make great wine. As Eric thinks back, thier Rooster has always been more of a romantic symbol for the home – creating a special place that is comfortable, sort of cozy, and inviting, just like his Grandma’s kitchen with its aroma of Rhubarb Pies. For Eric Ross Winery, their Rooster has always been at their barn door, crowing for a day of good fortune. He is therefore, the essence of our brand – creating vineyard expressions of spectacular wines that invite you home.
So from my holiday table to yours – I hope you share in the warmth of love with your family and friends with a bottle (or more) of Eric Ross’s fine wines. Order in time to share with friends, wine is always the perfect gift! Cheers!